Free pdf download raving fans

Here is an invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace. It is a must-read for everyone who wants to stay on top in today's ultra-competitive business world. Raving Fans taught managers how to turn customers into full-fledged fans. Now, Gung Ho! Through the inspirational story of business leaders Peggy Sinclair and Andy Longclaw, Blanchard and Bowles reveal the secret of Gung Ho--a revolutionary technique to boost enthusiasm and performance and usher in astonishing results for any organization.

Whether your organization consists of one or is listed in the Fortune , this book ensures Gung Ho employees committed to success. Gung Ho! Destined to become a classic, Gung Ho!

Raving Fans brilliantly schooled managers on how to turn customers into raving fans. Here is the story of how two managers saved a failing company and turned in record profits with record productivity. The three core ideas of Gung Ho! Their principles are so powerful that business leaders, reviewing the manuscript for Ken and Sheldon, have written to say, "Sorry.

Ignored instructions. Have photocopied for everyone. I promise to buy books, but can't wait. We need now! Drawing from the experience of Enterprise, the global car rental powerhouse, a management expert shows business leaders how to build an army of loyal customers and devoted employees to thrive in today's competitive world.

What if you never had to chase or wonder where the next sale of your digital product is going to come from? What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again Nodding YES? Your First will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans. Brand loyalty isn't just for the big brands.

Your First will show you how you can tap into the exact loyalty recipe as an online business and brand selling digital products. How you can QUICKLY turn your ideal customer into a buyer and then a loyal, raving fan In Your First , you will be introduced to a system of ideas and questions to think about, ask yourself, and apply to your digital product-based business in 5 core areas so that you can turn first time visitors into repeat customers and loyal, raving fans.

Imagine for a minute how your business would change if you never had to worry about where the next sale of your digital product is going to come from Your offers paid and free become seductive magnets of YES!

Your audience is sold on whatever you put on sale because it's from YOU and they want it. Every core area in your business is intentional and works toward creating a brand experience that attracts your tribe-your repeat customers and loyal, raving fans.

That's the power of the process and promise behind Your First Intrigued yet? Then scroll to the top and click or tap "Buy Now. Why do some brands succeed beyond all reasonable expectation, while other brands that are just as good or even better wind up failing within a few months?

How is it that an Oprah becomes an icon, while dozens of other talk show hosts quickly fall into oblivion? Why does Nike inspire such loyalty, while other brands of shoes struggle for market share? Imagine if your product inspired the same level of loyalty that Apple, Disney and Starbucks receive from their customers.

Now imagine you can actually engineer that loyalty right into your brand — it makes your head spin a bit, doesn't it? This essential guide, based on the author's extensive experience in Internet marketing and podcasting, outlines proven strategies for driving traffic to a podcast Web site and turning one-time visitors into long-term subscribers.

The book covers pertinent topics such as how to get the best results from podcast directories; choosing an eye-catching title; writing an effective description; and much more.

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? In fact, it went farther than the Area Manager had ever seen a drive go on this hole. How do I do that? When do I learn them? He had to admit it made sense. Good sense. Service everywhere was awful.

So bad in fact he had to admit that he too was easily satisfied, his expectations were low and his standard of what was acceptable was low. A revolt waiting to happen. He could identify with that. Imagine a customer so pleased that he became a Raving Fan. I really enjoyed that.

Come on in and find out why. They were greeted by an older gentleman wearing a neatly pressed blue pinstripe suit and a warm smile. We have free coffee today in the Garden Court on the third floor and if we can be of service, please ask. Time you bought her a gift. How may I help you? The Area Manager asked Linda for a copy of the book. Will you be in the store long? May I gift wrap it? The washrooms are on the second floor. The washroom was nicer than the locker room at his private club. Beside each basin was a stack of white cloth hand towels and on a shelf under the mirrors were bottles of every grooming aid imaginable.

A man wearing a white coat was polishing the mirrors. The washroom was spotless. The man who is responsible for all this. Turning a comer they came on a sight the Area Manager would never forget. In the middle of the store floor, where all the aisles converged like a town square, was a raised platform, about twenty feet across, covered with carpet.

In the center of the platform sat a large executive desk. There was no doubt who sat behind the desk. Do sit down. I solved that by putting it right out here in the middle of things.

Best move I ever made. Opening the case, he took out a gold bracelet with a shield in the center. The first secret is engraved on it. When Charles taught me the Raving Fans secrets I volunteered to present each new candidate with a gold bracelet. Your wrist, please. He had expected something more magical perhaps. Systems are beautiful. But in the meantime I can tell you that the first thing you have to do is just what the shield says: Decide what you want.

Varley calls it Raving Fan Service and he encourages us to use our own initiative. I used to work in another department store. It was boring work.

I resented the store treating me like a stupid machine, and my bad attitude was reflected in the way I treated their customers. Now I help people and enjoy doing it. We are all graded on our service to customers. Raises and promotions go to those who deliver Raving Fan Service. She gets angry trying on outfits two or three pieces at a time and then having to go out of the changing room to exchange something.

No one ever seems to compute the cost of offending so many customers in order to slow down one crook. Dressingroom limits are a blatant example of abusing customers. Pulling into the parking lot the Area Manager noticed that huge pots filled with flowers marked each parking aisle while directly in front of his car was a valet parking booth. As he rolled to a stop by the booth an attendant in a bright kelly-green uniform opened his door.

If you like fresh strawberries I recommend ours. We brought in a truckload direct from the field so they could ripen on the vine rather than in a warehouse.

I had some for lunch today. They were great. A neighbor came weekly. He remembered suggesting to his wife that the neighbor must be crazy to drive forty miles, the distance from home, just to grocery shop.

Already he was beginning to understand why she did it. A red carpet extended from the valet parking booth to the store entrance. I love fresh strawberries. The store looked like an appealing place to shop. The aisles were wide, carpeted, and brightly lit.

Do you have a list? He spotted him seated by the door having his shoes shined. Under that, in large bold letters was the word: FREE. So popular, in fact, Debbie was promoted from stock clerk to cashier. Of course, she was providing Raving Fan Service on the floor too.

Beside Judy a printer presented his list. If you follow the yellow arrows woven into the carpet, the items you pass first are at the top of the list and so on to the end.

Next to each item is a recommended best buy. As you go along the stars will alert you to good deals. The number here, on the far right, shows the grams of fat and the percentage of calories coming from that fat.

The Heart Association and the Cancer Society both recommend that overall you keep fat calories to less than thirty percent of the total calories in your diet. Those that use us, though, really like it. Our computer will then set up a customer record account for you and keep track of your purchases every time you shop here.

If you wish, you can use our automated billing system. When you leave, the cashier will slide the tags into a special bar-code reader. In a few seconds all your package goods will be totaled up. Our customers are honest. We run the random sample to ensure the equipment is working properly. The shopping was soon finished and the Area Manager found himself at the checkout stand.

The computerized list had been a real help. Several times he had chosen a healthy alternative, thanks to a fat content alert, and he had picked up two other specials as well as the strawberries. The automated checkout worked well and was fast. There were no lines at the checkout stands. As he began to push his cart to the door he heard a sudden cry of delight. Turning, he saw a lady wearing a kelly-green uniform jacket bounding toward them.

She crossed the floor in three strides and threw her arms around Charlie. Where have you been? Good to see you. Come on into the office! As he watched Sally and her brother the Area Manager was beginning to wonder what was going on. You have to need them and accept them. And he knows he needs help. But he really is a dear.

Are you ready to learn what to do with it? It tells you to imagine perfection centered on the customer. I had a huge mortgage and was headed down the bankruptcy drain. I was ashamed of my store and I knew I had to treat my customers better if I was going to succeed. Then Charlie showed up. I pictured exactly how the store would serve the customer. It took some time, but I worked it all out. I could see every detail just by closing my eyes. I could see them arrive.

I could picture the valet parking and someone to tell them about a wonderful special. I saw store advisers and computers helping people make the best choices to save money and eat a healthy diet. I saw a manager for each department always on the floor to help customers and make sure their area was perfect. I could see natural lighting in the fruit and vegetable section so people could really see what color the food was. I saw the assistance program, where young people are available to take elderly shoppers around the store to read small print on labels and lift heavier items.

I saw carpet on the floor and automatic checkout stands. Lots of checkout stands so no one had to wait in a long line. Stores making customers line up to pay the store money! It was a fantasy and it was perfect. Every detail was so clear in my mind that I felt as if I could reach out and touch it. It was what I wanted. I was the source. I created the best grocery market, where anything is possible - in my head.

That vision is always in my mind. I know exactly what perfection looks like so I know what my goal is. Or are you off on a golf course somewhere? The Area Manager suddenly felt convinced that he had been told a secret that had obviously worked for Leo and Sally and that could work for him.

Time for Sally to go back to work. Soon their car was brought around; they loaded the bags into the backseat and headed home. I saved money too. Those sale items were a real buy. Then much more seriously. The shock of losing Charlie was worse than the shock of finding him.

Fairy Godmothers are always around when you need them. He needed some time to believe himself what had happened. The next few days at the office were unusually productive. While he was a long way from painting the perfect picture, he was miles ahead of where he had been in knowing what his customer-service goal was going to be. He also knew that he had to create Raving Fans. Next, he knew, he had to create a vision perfection centered on when the customer used the product. One morning several days later, the Area Manager answered his phone to hear a familiar voice.

My turn to drive. Sorry about that. But all play and no work makes Charlie a failed Fairy Godmother. He also knew there was no sense wondering about the second secret or of where they were going until Charlie was ready to tell him. Three full books of proven solutions for driving breakthrough growth and profitability! Master a six-step strategy for real-time marketing that reignites growth… choose the right social networking tools and resources for your business… reach and motivate customers using advanced Web 3.

Based on the author's 17 years of experience with over 1, firms, this book provides a systematic process to help you identify, develop, and install the new leadership that will guide your firm's future. Extensive statistical research backs proven strategies for structuring management and succession, overcoming obstacles, selling equity, and more, while expert guidance walks you through the process and warn you of potential pitfalls along the way.

A generation of entrepreneurs used their talent and ambition to build an industry; to ensure that their success lives on, those leaders now face the formidable challenge of succession. With the future of your firm at stake, how do you recruit, train, mentor, and develop the next generation of professionals, owners, and leaders?

This book shows you how to find the people you need, and develop them into the leadership your firm deserves. Identify and develop future leaders from the pool of existing and upcoming talent Structure management and management succession to ensure successful transition Begin selling equity to your firm's next generation of leaders Learn smart strategies for dealing with setbacks along the way The next generation of leaders will shape the future of your firm, but collectively, they will define the future of the entire advisory industry.

There are more of us out there. The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants?

And even if you know what your customer wants,. Legendary Service Great customer service is a concept organizations love to be known for.

Yet most people consider the service they receive to be average, at best. Successful companies make the connection between legendary customer service and a thriving business--they recognize that. Here is an invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace. It is a must-read for everyone who wants to stay. Drawing from the experience of Enterprise, the global car rental powerhouse, a management expert shows business leaders how to build an army of loyal customers and devoted employees to thrive in today's competitive world.